By Matt Wacek
Published: October 11, 2020
If your Google My Business listing is in the top 3 map listings of the google search (map pack), you can capture more website traffic and calls. This article explains steps to take to increase the ranking of your GMB listing.
The first step is to claim and verify your Google My Business listing. If you do not have one yet, check out our post and watch our tutorial video on how to claim your Google My Business listing, it’s 100% free to set up – the potential upside is exponential.
Once you have completed setting up your Google My Business (GMB) listing and you’ve received the postcard to verify it, you’re ready to go.
Make sure to fill out everything on your profile – business categories, service areas, hours of operation, phone number (same number that is shown on your website), about, opening date (can use year and month), and add photos. Our video guide mentioned earlier explains how to set all this up. This is crucial because there’s a very low likelihood that Google will display incomplete listings near the top of the map pack.
This is one of the most overlooked factors that has a HUGE impact on the placement of your Google My Business listing in the search results. Google bots will crawl your website to ensure the data and information there lines up with what is displayed on the Google My Business listing. Including your company name, address, phone number and hours of operation. This needs to be written in the same exact manner on your website (this information should be placed in the footer).
Johnson Outdoor Services
Minneapolis, MN 55401
Everything from the company name, especially if you include “LLC” or “Inc” in your name, company phone number written with two parentheses ” (763)” then a space, first three digits, a dash “-“, then the final four digits. Same with the city your company is based. If the city name has commonly used abbreviations, then they should be in place on both your website and GMB listing.
Get your business listed on as many local, national and industry relevant directories as possible. Beginning with the biggest – Yelp, Angie’s List, City Pages, Cylex, etc. The more of these profiles that you have claimed, the better. Google sees these profiles as building trust in your GMB and website since most directory profiles allow you to have a link placed to your website in your profile.
Another crucial factor of your citations is congruency! It is imperative that you make sure the information displayed on all the directory profiles is 100% synced with what is displayed on your website and GMB listing.
One of the main reasons Google My Business exists is to ensure that their users (Google searchers) have a great experience when navigating their platform. Meaning they are able to find the best lawn, landscape, irrigation or snow service provider for their property. Asking existing clients to leave a quick review after a project is completed at their property is one of the best ways to get your first reviews published.
Having the highest rating or most reviews won’t be the full deciding factor when it comes to ranking, but an upper 4.X or 5-star rating will most definitely help. Plus it drastically improves click-through-rate, which is the amount of people searching that will actually click on your listing to call or visit your website.
Use the tips in this article, plus the additional optimization guidance in our claiming a GMB listing tutorial and you will see your Google My Business listing start to climb the map search results eventually getting into the map pack and driving more calls and traffic to your website.