Why That $250 Landscaping Lead Is Actually Cheap
Every time lead costs go up, the same conversation happens: A contractor calls in frustrated. Leads are costing $200, $250, maybe $300 each. “These leads are too expensive. Something’s wrong with the ads campaign or SEO.” Here’s what’s actually wrong: the way you’re measuring the leads. You’re judging a 5 to 10 year relationship by […]