Do you know what separates the clients that see massive success with us vs. those that see only mediocre results?
In 5+ years of running marketing and lead generation campaigns for my own lawn/landscape company and managing clients’ campaigns, lead response time and follow-up systems are the biggest factors in conversions.
One cannot go without the other.
One of the biggest mistakes I see with green industry entrepreneurs is not having a follow-up system in place for every lead.
Leads are WORTHLESS without a follow-up system.
Here are some stats that make the case of the importance of follow-up:[/text_block]
[text_block style=”style_1.png” align=”left”]A CRM is a software that allows you to manage the relationships in your business. It’s called a Customer Relationship Management, it’s not limited to just customers/clients – you can stay in contact with your vendors and any other party that your company does business with.
Every sales organization, and that includes every green industry business, should be using a CRM.
Many green industry businesses don’t use a CRM. Having a CRM is critically important to your success in converting sales.[/text_block]
[text_block style=”style_1.png” align=”left”]Having a CRM and using it on a daily basis allows you to track your actions and organize your prospects.
This data is critically important in understanding what is working in your business and what is not.
Data is king over everything.
Having data allows you to make decisions on what is actually working in your business.
Doing the same thing over and over and expecting different results is the definition of insanity and won’t allow you to gain traction.
In my outdoor service company we kept things very simple and used Landscape Management Network tied in with Quickbooks for billing, income reports, etc., other great systems are Service Autopilot as well as Jobber. There may be some determining factors such as your company’s size and how many sales staff you may have (your sales team may just be you, the owner).[/text_block]
The odds drop off dramatically by the first 30 minutes. Specifically, a rep is 100x less likely to make contact if the first call is made 30 minutes after submission. The odds of making contact drop by 3000x if the first call is made 5 hours after lead submission.
[text_block style=”style_1.png” align=”left”]Lead generation is the first half of the solution. The second half of the solution is having a sales system in place that allows your company to convert leads into paying customers.
What steps do you take in your business to ensure you convert as many leads as possible into revenue?[/text_block]
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