Landscaping Marketing Agency Explains How To Get Landscaping Customers Fast

The world of online marketing for lawn care, landscaping, tree service, irrigation and snow removal contractors is quite vast and can frankly be overwhelming for even the most seasoned business owner. Venture onto YouTube to gather insight on marketing your landscaping business and you will have dozens of techniques to learn about. Everything from using Facebook Ads for lawn care, posting engaging video content on Instagram that goes viral, traditional methods such as postcards or door-hangers, the ever-reliable website design that is essentially an online billboard, being patient but winning big over the long haul with search engine optimization, and who could forget turning on pay-per-click Google Ads? The choices are seemingly endless.

How To Get More Landscaping Clients

When a landscaping company opens, it can be confusing to figure out the best strategy to get clients or jobs. Landscape Marketing Pros, a digital marketing agency that provides services to the green industry, shared insight on how they were able to generate inbound phone calls and contact form leads for a new client within 1-2 weeks of their website presence being in existence. While this is atypical as search engine optimization does take time to “kick in”, which is anywhere from three to six months, or in some cases nine to twelve months depending on the age of the website and competition in the search results.

This video explains how they were able to make this happen by utilizing a tactic called on-page search engine optimzation to maximize online presence.

Marketing Strategies For Landscaping Businesses

Each of the aforementioned methods and tactics listed will work. However, one must assess their landscaping company’s personality, budget and service offerings to see which would work best. If your personality and company culture is mostly operations focused, get-in and get-out while doing commercial lawn service – creating a highly visual and interactive video for Instagram in hopes it will go viral may not be the best option because your target market is probably not hanging out on social media.

If your company is a landscape design and build firm that specializes in renovating back yards that may otherwise be plain and boring, and transforming them into beautiful and functional outdoor spaces complete with an expansive yard, trendy outdoor kitchen with bar and BBQ with a pergola for shade, built atop a paver patio and complete with an outdoor fireplace – then a video from a drone with unqiue camera angles posted on Instagram may have a good chance of going viral and obtaining interest from your ideal prospective client.

These are just two examples of dozens of different combinations available. When seeking out the best strategy, the seemingly boring method such as a website with proper SEO is often what outweighs everything else because it just plain works.

Landscaping Marketing Agency Partners With Isanti, MN Landscaper

Landscape Marketing Pros, a leading digital marketing firm for outdoor service contractors, stated recently that they believe is that the entire purpose behind any small business investing in digital marketing services should be with a return on investment in mind. Whether a company is generating $150,000 per year or $1,500,000 per year, if they seek out a partner for digital marketing for their landscaping company the intention and motive between both parties should be increasing sales and client retention to increase the value per client over the long term. That may be up-selling recurring maintenance services after a landscape installation project, or keeping a company in the mind of the prospect if they are looking to do multiple projects at their home or business property over the course of several years.

Recently Landscape Marketing Pros featured a landscaping SEO client testimonial on their YouTube Channel. This client is Lush Landscape & Irrigation, an outdoor services company based in Isanti, MN.

They first partnered with Landscape Marketing Pros in 2019, at that time their online presence was a business Facebook page and a basic website they built themselves. It was seriously lacking in the department of producing leads and displaying a professional image. It had virtually no search engine optimization and frankly, it looked atrocious. It was not optimized for mobile devices, did not provide adequate information and so forth.

SEO for landscapers

Immediately upon Landscape Marketing Pros taking the reigns, they started with a fresh slate and completely rebuilt their website with search engine optimization in mind. Over the course of several months, their pages began to index and rank, showing up for top keywords in their service area such as “landscaping Isanti, MN” and “irrigation Isanti, MN”. This placement and presence is single-handedly what drove copious amounts of web traffic from high-interest prospects looking to purchase services from Lush. This helped them scale from just two crews to 250% growth in terms of personnel with 5 crews at the end of 2020. Their sights are set to add at least one more crew in 2021 while increasing sales and profit across the board.

Landscaping Website Designer Partners With Brainerd Lakes Area Landscaper

In today’s tech-forward age, most are aware that every local business needs to have a website. However, it can not be something slapped together hastily with a logo and phone number on it. Thinking back to ten years ago in 2011 where the internet was nothing like it is today – you could get away with something as basic as that, but in 2021 that will simply not cut it. So a cutting-edge, modern website is a must. Especially for a landscaping business where the service they sell is something extremely visual. Many prospective clients want to see ideas, different examples of work done on properties similar to theres and much more.

Landscaping SEO Company Revitalizes Online Presence For Landscaper in Brainerd Lakes Area

Black Rock Landscaping websiteBlack Rock Landscaping is a locally-owned and operated landscaping company in Brainerd Lakes Area that specializes in high-end landscaping projects on luxury homes and lakefront cabins. The caliber of their work is truly second-to-none compared to their competitors and they needed an online presence in for the form of a landscaping website that reflects that. They recently paired with Landscape Marketing Pros, (a results-backed agency that provides unmatched landscape business marketing for companies in the low-to-mid 6-figures to low 7-figure revenue range) to refresh their online appearance to stand out in their market as the leading landscaping company in the Brainerd Lakes area.

Landscape Marketing Pros did just that – a complete start over from scratch. Dozens upon dozens of man-hours invested into the website rebuild and continual SEO work to keep them as close to the top of page 1 for the keywords Black Rock is aiming to show up for. The other goal with the website is the showcase their brand’s image and professionalism, not only with a visually appealing website but also displaying testimonials from previous clients. Beyond just showing the company’s range of services which include full-service landscape design & build, but also landscape lighting and small excavation projects. Also featured is a large gallery with many pictures of previous work performed by the company to provide prospects with ideas for their future project, all designed with ease of navigation in mind.

This recently redesigned online billboard will serve Black Rock Landscaping for years to come and help them drive more leads and close more sales.

Landscape & Lawn Care Marketing Company Sets The Standard For Results & ROI

Many agencies will put together an incredibly fancy website filled with have creative slogans regarding their culture, having dogs in the office, pictures of their team enjoying happy hour at the local brewery. For Landscape Marketing Pros, they are the complete opposite. Their belief is a marketing agency is only as good as the results it produces for its clients, and its top priority should be that. Happy clients will equate to a happy marketing agency team.

The results they focus on are return on investment. If their client invests into Landscape Marketing Pros’ digital marketing service program, (which averages $12,000 – $18,000 per year), it is a fair assumption they will increase the client’s revenue by at least 3x-5x that, in many cases, it has been over 10x. This is contingent on the client being able to price accurately, sell their service effectively, fulfill quality work and provide excellent customer service.

On Landscape Marketing Pros’ YouTube Channel, they recently shared a client’s testimonial. This client is a Minnesota based, family-owned and operated lawn care, landscaping, irrigation and snow removal company. When the client got started working with Landscape Marketing Pros in April 2019, they were operating out of their pole barn at a residence. Fast forward to January 2021, the company has since increased sales by over $1MM per year and now operates out of a 5,000 square foot facility on 4.2 acres and has added several employees and crews.

digital marketing for landscapers

Matt Wacek, Founder of Landscape Marketing Pros stresses the importance a digital marketing agency should have for its clients to get a return on investment. Especially for those looking to get started with offer digital marketing services. “If someone is investing their hard earned income into your agency’s services, whether it be a website design plus SEO, pay-per-click advertising management, social media advertising services or creating offline advertisements, return on investment over everything. The only companies that invest into advertising for “awareness” purposes and are not looking for a direct ROI are primarily going to be the giant companies – McDonalds, Coca Cola, etc. If a small business that’s locally owned and operated comes to your agency – it’s critical to be producing an ROI for them so they can continue growing.”

Landscaping Website Designer Shares Tips On Improving Conversion Rate

6 Elements That The Best Lawn Care, Landscaping, Irrigation & Snow Removal Websites Have To Explode Calls & Leads

The goal with any lawn care, irrigation, snow removal or landscaping company website should always be to maximize its potential earning power. That potential earning power is the inbound phone calls and contact form submission leads it generates. Otherwise, your website is essentially a billboard in the middle of nowhere. In this case, nobody nobody would see it, and nobody visits it. Which means you would have to rely on other methods to grow your business. 

Landscaping Website Designer

This should never be the focus, a professionally designed website has the potential to practically become an ATM machine for your company when the right strategies and methods are put in place. In a recent video, Matt Wacek, CEO of Landscape Marketing Pros describes six elements and tactics you need to implement on your website to increase its conversion rate – the ratio of visitors that convert to your offer, which for a landscaping or irrigation company’s website is requesting a quote or making a phone call to talk with your team. The methods are 100% free to implement and the potential upside is exponential.

The ROI Potential Is Sky High

For example – if one invested approximate six to ten hours into changing these design aspects on their website and in turn, it converts one visitor who ends up spending $50,000 with your company, that ROI is truly massive, even if those labor hours equated to $1000 in expenditures.

With a basic equation like that, the math is very clear to demonstrate the value of using conversion optimization with a purpose-built website. Landscape Marketing Pros does just that for their clients, not only providing unmatched landscaping marketing services but SEO for lawn care companies, review syndication and more. 

The Ultimate Guide To Snow Removal Marketing For 2020-2021

Snow plowing and ice removal is a completely different ball game compared to the spring, summer and fall season work. A few extra inches of grass during a rainy stretch is generally not a big deal, but a few inches of snow can lead to a slowdown in traffic, being susceptible to slipping and falling, and more. Snow removal is a crucial service for residential and commercial clients and can be quite lucrative with dense routes.

Important Questions To Ask Yourself Before Starting Snow Removal

Before we get into the process for advertising and how to get more snow removal clients, there are a few things you need to write down and assess before you start advertising for snow plowing and ice removal.

  1. If you’re brand new – are you prepared to be available 24/7 from Nov. – Apr.? Snow & ice accumulate at any time including nights, weekends and holidays. Clients’ properties need to be serviced no matter what.
  2. What types of accounts do you want? Residential or commercial? Or a mix of both? There are pros and cons of each.
  3. What type of snow removal equipment do you currently have or can you easily acquire without stretching yourself financially?
  4. Does your business insurance cover snow removal? If not, get in touch with your agent to ensure you are properly covered.

Methods of Advertising For Snow Removal

  • Reaching out to existing clients whom you are already providing lawn, landscape or irrigation services to. You can do this via email marketing, sending a brochure or letter with your invoice, a direct email or “warm call” on the phone, etc. 
  • Optimizing your website with search engine optimization (SEO) – building a page for “snow removal in [your city]”  
  • Branding with your company logo by installing graphics on your trucks, trailers and equipment
  • Print Advertising – business cards, door-hangers, postcards, brochures and flyers
  • Google Search Ads
  • Facebook & Instagram Advertising
  • Organic posts on Facebook & Instagram
  • Local marketing – Facebook groups, sponsor local sports leagues, Chamber of Commerce, etc

When To Advertise For Snow Plowing

Ask any snow removal contractor when to start spreading the word to your existing clientele and advertising to get more clients, and you will get different answers. There is also a huge variance between residential and commercial properties, and there can even be a big difference between large retail or restaurant chains, office complexes, etc. depending on who your point of contact is – property management company or the actual business property owner.

The short answer to the question: “when to start advertising for snow removal” is long before winter begins!

How to get snow removal clients

Here is the general timeline for snow removal advertising that Landscape Marketing Pros’ CEO used in his Minnesota-based snow removal company that he owned from 2011-2016: (this may differ slightly depending on where exactly you are located)

August: Decide what advertising methods to use.
If you are going to employ SEO (the best method to bring in the highest interest prospects) – start now! The sooner, the better.

September: Put your strategy together – are you going to offer a discount, special offers, etc? 
Print Ads – Get them ordered from your designer/print shop!
Google, FB, IG Ads – Build any necessary landing pages
Existing clients – Initial reach out
SEO – link building to get your snow removal page ranking

October: Put the strategy to work.
Print Ads – Get them distributed throughout the month even into November – can continue until the snow flies
Google Pay-Per-Click Ads – Turn them on!
FB/IG Ads – Turn them on around the middle of the month – it’s also a great time for retargeting your existing clients
Existing clients – Reach out with up-sell letters, email broadcasts, etc.
SEO – Link building to get your snow removal page ranking

November: Continue generating leads. November is often when the first snow arrives – the week and days leading up to it your phone and inbox will be going crazy as prospects scramble to find a snow service provider.
Print Ads – If it has not yet snowed, continue distributing them
Google Pay-Per-Click Ads – Keep them running (they can run all winter long if you want to bring in new clients and your budget allows)
FB/IG Ads – Continue with them if you are seeing a positive return
Existing clients – Reach out email broadcasts, direct email, etc.
SEO – Link building to get your snow removal page ranking – if it’s ranking – maintain the positioning

December: Keep everything going if there has not been any snow yet.

January: Winter’s wrath has usually arrived by now. After the first snow event the demand will drop. The best method to generate new clients through the rest of the winter is with referrals, Google Search Ads (you don’t have to pay to run the ad unless someone clicks), and SEO (once your website is ranking – the direct cost for traffic is zero dollars)

Unless it’s near the end of winter, it’s not too late to advertise for snow removal, however, the bulk of the demand for snow removal will be in the fall and early winter for the prospects that plan ahead. You can always count on a lot of demand for residential service the week and days leading up to the first snow event.

How To Get Commercial Snow Accounts/Contracts

All of the marketing/advertising methods mentioned at the beginning of this article will work for generating commercial snow removal leads. One other method that worked well for me was cold calling. Some of the best commercial snow removal clients can be landed simply by finding the business property, locating their contact information, picking up the phone, having a short conversation and then putting in a bid via email. These properties were always locally-owned establishments. Schedule a strategy session today to talk with the team at Landscape Marketing Pros about growing your business using the internet.