Landscape Marketing Pros, a leading digital marketing firm for outdoor service contractors, stated recently that they believe is that the entire purpose behind any small business investing in digital marketing services should be with a return on investment in mind. Whether a company is generating $150,000 per year or $1,500,000 per year, if they seek out a partner for digital marketing for their landscaping company the intention and motive between both parties should be increasing sales and client retention to increase the value per client over the long term. That may be up-selling recurring maintenance services after a landscape installation project, or keeping a company in the mind of the prospect if they are looking to do multiple projects at their home or business property over the course of several years.
Recently Landscape Marketing Pros featured a landscaping SEO client testimonial on their YouTube Channel. This client is Lush Landscape & Irrigation, an outdoor services company based in Isanti, MN.
They first partnered with Landscape Marketing Pros in 2019, at that time their online presence was a business Facebook page and a basic website they built themselves. It was seriously lacking in the department of producing leads and displaying a professional image. It had virtually no search engine optimization and frankly, it looked atrocious. It was not optimized for mobile devices, did not provide adequate information and so forth.
Immediately upon Landscape Marketing Pros taking the reigns, they started with a fresh slate and completely rebuilt their website with search engine optimization in mind. Over the course of several months, their pages began to index and rank, showing up for top keywords in their service area such as “landscaping Isanti, MN” and “irrigation Isanti, MN”. This placement and presence is single-handedly what drove copious amounts of web traffic from high-interest prospects looking to purchase services from Lush. This helped them scale from just two crews to 250% growth in terms of personnel with 5 crews at the end of 2020. Their sights are set to add at least one more crew in 2021 while increasing sales and profit across the board.
In today’s tech-forward age, most are aware that every local business needs to have a website. However, it can not be something slapped together hastily with a logo and phone number on it. Thinking back to ten years ago in 2011 where the internet was nothing like it is today – you could get away with something as basic as that, but in 2021 that will simply not cut it. So a cutting-edge, modern website is a must. Especially for a landscaping business where the service they sell is something extremely visual. Many prospective clients want to see ideas, different examples of work done on properties similar to theres and much more.
Landscaping SEO Company Revitalizes Online Presence For Landscaper in Brainerd Lakes Area
Black Rock Landscaping is a locally-owned and operated landscaping company in Brainerd Lakes Area that specializes in high-end landscaping projects on luxury homes and lakefront cabins. The caliber of their work is truly second-to-none compared to their competitors and they needed an online presence in for the form of a landscaping website that reflects that. They recently paired with Landscape Marketing Pros, (a results-backed agency that provides unmatched landscape business marketing for companies in the low-to-mid 6-figures to low 7-figure revenue range) to refresh their online appearance to stand out in their market as the leading landscaping company in the Brainerd Lakes area.
Landscape Marketing Pros did just that – a complete start over from scratch. Dozens upon dozens of man-hours invested into the website rebuild and continual SEO work to keep them as close to the top of page 1 for the keywords Black Rock is aiming to show up for. The other goal with the website is the showcase their brand’s image and professionalism, not only with a visually appealing website but also displaying testimonials from previous clients. Beyond just showing the company’s range of services which include full-service landscape design & build, but also landscape lighting and small excavation projects. Also featured is a large gallery with many pictures of previous work performed by the company to provide prospects with ideas for their future project, all designed with ease of navigation in mind.
This recently redesigned online billboard will serve Black Rock Landscaping for years to come and help them drive more leads and close more sales.