Landscaping Website Designer Shares Tips On Improving Conversion Rate

6 Elements That The Best Lawn Care, Landscaping, Irrigation & Snow Removal Websites Have To Explode Calls & Leads

The goal with any lawn care, irrigation, snow removal or landscaping company website should always be to maximize its potential earning power. That potential earning power is the inbound phone calls and contact form submission leads it generates. Otherwise, your website is essentially a billboard in the middle of nowhere. In this case, nobody nobody would see it, and nobody visits it. Which means you would have to rely on other methods to grow your business. 

Landscaping Website Designer

This should never be the focus, a professionally designed website has the potential to practically become an ATM machine for your company when the right strategies and methods are put in place. In a recent video, Matt Wacek, CEO of Landscape Marketing Pros describes six elements and tactics you need to implement on your website to increase its conversion rate – the ratio of visitors that convert to your offer, which for a landscaping or irrigation company’s website is requesting a quote or making a phone call to talk with your team. The methods are 100% free to implement and the potential upside is exponential.

The ROI Potential Is Sky High

For example – if one invested approximate six to ten hours into changing these design aspects on their website and in turn, it converts one visitor who ends up spending $50,000 with your company, that ROI is truly massive, even if those labor hours equated to $1000 in expenditures.

With a basic equation like that, the math is very clear to demonstrate the value of using conversion optimization with a purpose-built website. Landscape Marketing Pros does just that for their clients, not only providing unmatched landscaping marketing services but SEO for lawn care companies, review syndication and more. 

Landscaping Marketing Company Launches New Comprehensive Service Package

Lawn Care, Landscaping & Irrigation Focused Digital Marketing Agency Unveils Results-Backed Service Package

For most digital marketing agencies, it is commonplace to serve businesses in all verticals, whether it’s the local construction company, a restaurant or an e-commerce shop. Sometimes they will stick with their local area and become the localized specialist, or they spread across the country and work with clients nationwide. However, an increasing trend among the digital marketing service industry is agencies that focus solely on a single niche or vertical. Such is the case with Landscape Marketing Pros, a digital marketing agency based in Minnesota. Their founder Matt Wacek, owned an outdoor service company that provided lawn care, landscaping, irrigation and snow removal services. He operated that business from 2011 to 2016 and in 2017, took his expertise and knowledge learned with over a decade of experience in the industry to launch Landscape Marketing Pros. He knew from the beginning that the best way to stand out in a crowded market was to become the go-to expert for marketing a lawn care, landscaping or irrigation system company.

Landscaping Marketing

Background

In the beginning stages, they took on whatever work they could – a lawn care website design, the sporadic opportunity to do SEO for landscapers, creating and managing cold-traffic Facebook ads for tree care companies. Albeit it was for companies in their niche, but the sizes of the companies were across the board – from mostly single operator start-ups to some 6 and 7-figure enterprises. Vastly different budgets, goals and implementation methods made for difficulty creating the big “wins” for their clients that would create social proof to help the agency bring in more prospects.

The Switch From Barely Treading Water, To Making Waves

Over the past three years working with dozens of companies across the nation, Landscape Marketing Pros discovered the real way to get results for their clients while simultaneously being able to grow and scale their agency was to create a productized offering. No more “a la carte” style services that many digital marketing companies to provide – as that can lead to running around aimlessly because the agency is saying “yes” to everyone. This can lead to plateaus in growth, whereas with a strict productized offer – it is much simpler to scale while providing a great service that gets results.

Landscape Marketing Pros was able to drastically increase the revenue to the tune of 6 and 7-figures, this yielded multiple case study examples and social proof to show future prospects the ability of their system. After seeing amazing results with a properly designed website combined with search engine optimization campaign and reputation management, Matt came to realization of putting these services together in a refined package, and their “digital marketing system” was born.

A Proven Online Marketing System

What matters most when any business is considering hiring an outside party for digital marketing is the agency’s ability to obtain results for their clients. For a boutique-style agency like Landscape Marketing Pros, creating a professional image while generating a return on investment for clients is the primary focus. Simply put, increasing a client’s online exposure brings more website traffic, then more inbound phone calls and contact form submissions that lead to in-person meetings and the client closes more jobs/projects.

What’s Included?

Website Design or Redesign

When a client starts with the program, if they do not currently have a website – Landscape Marketing Pros’ designers will create one from scratch. If a website is currently in place but could use some modernizing – a redesign will be in order with proper on-site optimization to the website is user and search engine friendly.

Lead Capture and Tracking

One cannot manage what they do not track. Call and web form lead tracking systems are put in place.

Link Building and Content

Building trust and authority with off-site backlinks such as claiming directory profiles and competitive link acquisition along with monthly blog posts.

Building Additional Website Pages

Most outdoor service company websites are basic with four to five pages, this does not allow for maximizing the opportunity to harbor traffic from search engines. Landscape Marketing Pros builds pages for each service the client provides and each city in the area their company serves.

Pay-Per-Click Google Ads and Social Media Advertising (Optional Add-On)

The majority of the work for the traffic generation with their program is organic, which takes some time to set up – for the companies with the budget and desire to bring in leads sooner, a pay-per-click advertising campaign is launched with retargeting previous website visitors to further entice prospects to reach out to the client for a quote.

Review Request System

Social proof sells any product or service better than anything else. It is important for any local service company to have reviews on their Google My Business listing and the program includes two options for making the process easy to request a review. Beginning with a branded custom card that features a QR code that a client can give to their customer that can scan and leave a review. Another strategy is once per month email broadcast campaigns to request customers to leave a review using a built-in system.

Landscape Marketing Pros works with lawn care/maintenance, landscaping design/build, irrigation system, tree service, and snow removal businesses across the United States. With their clients’ companies ranging from a few employees to firms with fifty or more employees. They place a heavy emphasis on bringing clients a solid return on investment while delivering great customer experience.