Lawn Care, Landscaping & Irrigation Focused Digital Marketing Agency Unveils Results-Backed Service Package
For most digital marketing agencies, it is commonplace to serve businesses in all verticals, whether it’s the local construction company, a restaurant or an e-commerce shop. Sometimes they will stick with their local area and become the localized specialist, or they spread across the country and work with clients nationwide. However, an increasing trend among the digital marketing service industry is agencies that focus solely on a single niche or vertical. Such is the case with Landscape Marketing Pros, a digital marketing agency based in Minnesota. Their founder Matt Wacek, owned an outdoor service company that provided lawn care, landscaping, irrigation and snow removal services. He operated that business from 2011 to 2016 and in 2017, took his expertise and knowledge learned with over a decade of experience in the industry to launch Landscape Marketing Pros. He knew from the beginning that the best way to stand out in a crowded market was to become the go-to expert for marketing a lawn care, landscaping or irrigation system company.
In the beginning stages, they took on whatever work they could – a lawn care website design, the sporadic opportunity to do SEO for landscapers, creating and managing cold-traffic Facebook ads for tree care companies. Albeit it was for companies in their niche, but the sizes of the companies were across the board – from mostly single operator start-ups to some 6 and 7-figure enterprises. Vastly different budgets, goals and implementation methods made for difficulty creating the big “wins” for their clients that would create social proof to help the agency bring in more prospects.
The Switch From Barely Treading Water, To Making Waves
Over the past three years working with dozens of companies across the nation, Landscape Marketing Pros discovered the real way to get results for their clients while simultaneously being able to grow and scale their agency was to create a productized offering. No more “a la carte” style services that many digital marketing companies to provide – as that can lead to running around aimlessly because the agency is saying “yes” to everyone. This can lead to plateaus in growth, whereas with a strict productized offer – it is much simpler to scale while providing a great service that gets results.
Landscape Marketing Pros was able to drastically increase the revenue to the tune of 6 and 7-figures, this yielded multiple case study examples and social proof to show future prospects the ability of their system. After seeing amazing results with a properly designed website combined with search engine optimization campaign and reputation management, Matt came to realization of putting these services together in a refined package, and their “digital marketing system” was born.
A Proven Online Marketing System
What matters most when any business is considering hiring an outside party for digital marketing is the agency’s ability to obtain results for their clients. For a boutique-style agency like Landscape Marketing Pros, creating a professional image while generating a return on investment for clients is the primary focus. Simply put, increasing a client’s online exposure brings more website traffic, then more inbound phone calls and contact form submissions that lead to in-person meetings and the client closes more jobs/projects.
Website Design or Redesign
When a client starts with the program, if they do not currently have a website – Landscape Marketing Pros’ designers will create one from scratch. If a website is currently in place but could use some modernizing – a redesign will be in order with proper on-site optimization to the website is user and search engine friendly.
Lead Capture and Tracking
One cannot manage what they do not track. Call and web form lead tracking systems are put in place.
Link Building and Content
Building trust and authority with off-site backlinks such as claiming directory profiles and competitive link acquisition along with monthly blog posts.
Building Additional Website Pages
Most outdoor service company websites are basic with four to five pages, this does not allow for maximizing the opportunity to harbor traffic from search engines. Landscape Marketing Pros builds pages for each service the client provides and each city in the area their company serves.
Pay-Per-Click Google Ads and Social Media Advertising (Optional Add-On)
The majority of the work for the traffic generation with their program is organic, which takes some time to set up – for the companies with the budget and desire to bring in leads sooner, a pay-per-click advertising campaign is launched with retargeting previous website visitors to further entice prospects to reach out to the client for a quote.
Review Request System
Social proof sells any product or service better than anything else. It is important for any local service company to have reviews on their Google My Business listing and the program includes two options for making the process easy to request a review. Beginning with a branded custom card that features a QR code that a client can give to their customer that can scan and leave a review. Another strategy is once per month email broadcast campaigns to request customers to leave a review using a built-in system.
Landscape Marketing Pros works with lawn care/maintenance, landscaping design/build, irrigation system, tree service, and snow removal businesses across the United States. With their clients’ companies ranging from a few employees to firms with fifty or more employees. They place a heavy emphasis on bringing clients a solid return on investment while delivering great customer experience.