Google pay-per-click (PPC) advertising is one of the best ways to get in front of your target audience. Similar to search engine optimization, Google pay-per-click ads are shown in the search results where your prospects are typing exactly what they are looking for. However, the biggest advantage with Google PPC versus SEO is that a campaign can be built and operational within 1-2 weeks and can be generating inbound calls and contact form leads shortly thereafter.
Creating a Google Ads campaign could become an absolute money pit without the proper training and knowledge. Without it, effectively setting up the ads with text copy that searchers will want to click on, targeting and bidding on the right keywords, building custom landing pages that will convert visitors, integrating with call & form lead tracking, and continual optimization of the ads, PPC can be a truly daunting task to get right and actually generate leads. This requires a team of Google Ads specialists that are not only well-versed in all aspects of the green industry but also online advertising, allowing a business owner to focus on closing more projects and growing their company.
Use Google Ads To Get Your Phone Ringing Off The Hook
Like all digital marketing services, the entire purpose of pay-per-click advertising is to generate more inbound phone calls and contact form submissions and convert those leads into paid clients. According to Google Ads Industry Benchmarks, the average conversion rate for most industries is between 4-5%. Doubling that and achieving a 10% conversion rate is considered superb, but with the expertise Landscape Marketing Pros offers, they routinely produce 12-25%+ conversion rates for their clients. This leads to a lower cost per lead (CPL) and increased revenue for your company at higher profit margins.
Additional Landscaping PPC Factors To Consider
Landscape Marketing Pros’ pay-per-click ads specialists are Google Premier Partners, which means they are among the top 3% of advertisers in North America and are knowledgeable, experienced, and have a proven track record of success. Putting your trust into their team that knows the green industry inside and out to successfully execute your PPC campaign and begin driving new leads to help grow your outdoor living, lawn care, irrigation, tree service, or landscaping company’s revenue.