Landscaping Marketing Company Discussing Lawn Care Business Income Potential

Acquiring new clients is very important to growing a business, however, it’s also equally important to increase the value of your existing clients by continually contacting them throughout the season to educate them on the array of services your company offers, whether it’s through email marketing, retargeting ad campaigns to past website visitors & email list subscribers, or simply sending announcement letters via mail or included with client invoices.

Even the best of sales processes can let extra revenue slip away – clients may not be interested in specific products/services at certain times, or their budget doesn’t allow for it quite yet, but regardless of the reason, it’s imperative to dig into the “hidden value” in your existing client-base by employing the aforementioned strategies to keep your company & its offerings in your clients’ minds.

This will also help with increasing referrals when your clients may be discussing their lawn, new outdoor space your company constructed, trees/stumps removed, irrigation system installed, etc., to their neighbors, friends, & family.  This is a subject that we will go more in-depth about in another post, but having a solid referral program in place to encourage your clients to spread the word about your services is very powerful because word-of-mouth jobs/projects cost MUCH LESS than most other forms of advertising because your clients are already paying you to go out and tell everyone they know about how amazing your products/services are!

I’d say that giving them a free mowing service, fertilizing application, or a bottle of wine & a Christmas card to spread the word and help you obtain another client that didn’t require additional ad spend & had a minimal competition to get the job is worth it, wouldn’t you?

This can increase the value of every single client greatly!

Here’s another big kicker – if these clients came on during the fall, for example – irrigation system winterizing, core aeration, or fall leaf clean-ups (these services require specialized equipment that most clients see more value in paying a company to do the work vs. investing in the equipment and the time to do the work themselves), make sure these new clients are added to your database to send them to spring service announcement letters next spring, as well as get them on your email list so you can get them into your long term sales funnel and retarget them more offers.

The possibilities are truly endless when a business owner knows their numbers and looks at advertising from a 30,000-foot view instead of that first sale where they may be just breaking even.

When a green industry business owner is aware of their client acquisition costs, they then know exactly how much they can invest into growing their business, including SEO for landscaping companies and other methods to get more landscaping clients.