SEO vs Google Pay-Per Click Ads

Landscape Marketing Pros CEO Matt Wacek explains the differences between search engine optimization and Google pay-per-click advertising for getting more clients for your lawn, landscaping, outdoor living, irrigation, tree service or snow removal company. Also included are weighing out the pros and cons of the two strategies and which is best for your business based on your current revenue situation and scaling capabilities.

Our video explains everything you need to know about both methods for getting more landscaping leads and clients.

Major Differences Between SEO and PPC

Search Engine Optimization

SEO, or Search Engine Optimization is the process of adding content to your website with the intent of improving your site’s visibility to the search engines and users of the aforementioned search engines, allowing your website to show up in relevant searches.

For an outdoor services company, this would be search such as “lawn care near me” or “landscaping [city, st]”.

Google Pay-Per-Click Ads

Google Ads is Google’s pay-per-click (PPC) advertising platform. This allows your business to bid on search appearances when a prospective client types in a relevant keyword such as “outdoor living designer near me” in the Google search. You pay when someone clicks on your ad. Using pay-per-click is extremely advantageous because you can turn them on and off with a few clicks, adjustments to the ad copy can be made when needed as well as targeting specific geographical areas.

Which Should You Invest Into?

Unlike SEO, PPC ads can be set up and running within days whereas SEO is a multi-month plan, however, that’s not to say SEO is not a winning strategy because the cost per lead can often be much cheaper plus it contributes to a long lasting online presence as a whole. Both have their advantages and disadvantages, depending on a company’s current revenue, size and ability to grow.

Our YouTube video above explains which is best based on your company’s current revenue and other factors.

 

Client Testimonials

Ready To Grow Your Business?

Call Now Button
error: Content is protected!