Through a collective approach, we are here to ensure the success of your online lead generation.
After outdoor service company owners see our information, they really want to know and understand what our Internet marketing program is, how it works, and how our clients are able to get to the top of the search results to generate a lot more inbound calls and estimate requests/web form submissions as a result. The fact of the matter is that a website alone is not enough to get more clients for your business. It is imperative to have a results-backed, proven strategy to get your website found in the search results for the keywords that your prospects are typing in. We know that you have enough on your plate to manage your clients, employees, and equipment without having to worry about your website and SEO. So we want to help you understand what we do and how we generate these amazing results!
A common question that arrises is “You’ve been able to help other outdoor service companies increase their sales and grow their business by getting their internet marketing right, but…what exactly do you do?”
Here is a step-by-step explanation of what we do for our clients:
The first step is us taking over your existing website. Your company may have been in business for 20-30 years and never set up a website, or perhaps you have invested thousands of dollars in building one out. In either case, we are going to take over where you started and modernize and optimize for conversion where needed.
If you have a website, we are going to leverage your existing site and take it to the next level (skip to step two).
If you don’t have a website, we will build you a brand new website.
We track, measure, and monitor all leads on a monthly basis. We do this using Google Analytics, Cognito Forms & “What Converts”, tracking every inbound phone call and form lead your business receives.
Think of lead capture and lead tracking like your profit and loss statement. Every month we let you know how many phone calls (and contact forms) have been received, what the cost of each phone call was, and what the conversion rate was (conversion rate = number of visits/number of phone calls).
Once your website has been optimized with content, and communicates to Google what your company is all about, business location, services offered, etc.
The next step is increasing your company’s online popularity in Google’s eyes.
We begin by claiming your local directory listings on Google Maps, Bing, City Search, Angie’s list, Cylex, Houzz, Hot Frog, Best of the Web and about 100 other very important local online directories. We will be building out your listings (uploading photos, hours of operation, phone number, website address, etc.) and optimizing them for top placement.
Having your Google My Business listing shop up in the top 3 map listing is the #1 return on investment for your Internet marketing strategy. It is not easy. By adding your company to all of these different directories, we are going to improve your exposure and you might even get some free calls out of it. More importantly, we are going to build your citations and credibility which is going to improve the probability of your GMB listing ranking in the top of the “map pack”.
Beyond directories, we also increase the authority of your website by pointing quality inbound links to your website. Including the homepage, service pages and more. This requires an approach of both quantity and quality.
Link building is the MOST IMPORTANT task within any successful search engine optimization campaign.
The typical outdoor service company’s website has 5-6 pages: Home, About Us, Our Services, Contact Us, and maybe a Testimonials page. This is not enough to get you to rise above your local competition in the rankings, as prospects type in many different keywords that are relative to what you do.
We are different in our approach with this important step. We have identified that each page on a specific website can be optimized for your exact services. We have also found that there are literally hundreds of different keyword combinations in each geographic area that someone might type in if they are looking for your services.
So we build out a page for each one of your services. You don’t just offer landscaping and lawn care services; you offer lawn mowing, fertilizing & weed control, dethatching, leaf removal, landscape design, mulch & rock installation, tree/shrub planting, grading, irrigation blowouts, snow plowing and the list goes on. We make sure these pages are on your website and are optimized for your home city – where your shop/office is located.
In addition to creating a page for each service your company offers, we also optimize your website for the sub-cities in within your service area, typically 10 cities for most markets. We build pages that combine geographic terms with the terms in the above paragraph to ensure that the pages will be recognized by Google.
ie. “Landscaping & Design in [city], [st]”, or “Lawn Care in [city], [st]”, “Tree Services in [city], [st]”, etc.
In the first year of working with us, we focus the first six months on your homepage and service pages and getting them ranked for your headquartered city. Then begin the link building process for the first 10 sub-city pages. After approximately the first year (depending on the competition in the other cities in your service area), we explore additional options with building out more pages for “city+service” oriented keywords.
Many clients need incoming leads before SEO starts generating a return in the short term. We create campaigns through Google Ads to put an ad right at the top of Google Search so that you can start getting leads and calls right away.
In addition to Google pay-per-click ads, we also create retargeting ads on Facebook. When a prospects clicks on your ad and arrives at your website/landing page, the pixel (small piece of code that tracks visitor activity) will fire.
When that person visits Facebook, Instagram or any websites within their audience network, the ad we created (designed to get the prospect to call you or fill out your form to request a quote) will be shown to them.
It often can take up to 7 interactions before someone decides to buy from you, so we take full advantage of the opportunities presented with maximizing the potential of your lead flow with ads.
Each and every day, the value and importance of social proof increases. When it comes to your outdoor service company standing out online and maximizing the return on investment, online reviews are imperative.
We forge a new path with our ultra-unique online review request system.
Our program is extremely effective and best suited for outdoor service companies with revenues ranging from $200,000 – $2,000,000 per year that have not fully optimized their online presence to generate leads.
The most important factor to keep in mind is that this is an INVESTMENT, not a cost.
Click here to read our case studies and see the results and ROI we have brought our clients.
We can help get you TOP placement on Google for a majority of the lawn care, landscaping, irrigation, tree service & snow removal keywords in your service area. But we only work with ONE company in each city, so before your competition sees this, schedule a strategy session now.
(Without Relying on Lead Generation Companies or Expensive Print Advertising)