Our Proven Online Marketing System

Our all-encompassing approach using your website, SEO and Google Pay-Per-Click Ads puts your business at the forefront, allowing you to capture more leads and increase sales.

Lawn Care, Landscaping, Irrigation, Tree Service & Snow Removal Online Marketing Program Overview

After landscape, irrigation, outdoor living and lawn service company owners see our information, they really want to know and understand what our digital marketing service program is, how it works, and how our clients are able to get to the top of the search results to generate a lot more inbound calls and estimate requests/web form submissions as a result. A website alone is not enough to get more clients for your business. It is only a fraction of the battle. It is imperative to have a results-backed, proven strategy to get your website found in the search results for the keywords that your prospects are typing in. We know that you have enough on your plate to manage your clients, employees, and equipment without having to worry about your website and SEO. So we want to help you understand what we do and how we generate these amazing results!

A common question that our prospective client as is: “You’ve been able to help other outdoor service companies increase their sales and grow their business by getting their internet marketing right, but…what exactly do you do?”

Here is a step-by-step explanation of what we do for our clients: 

1. Website Build (or Rebuild/Enhance)

The first step is us taking over your existing website. Many clients have a website currently, some have been in business for over 20 years and don’t have a website yet. In either case, we are going to take over to modernize and optimize for conversion where needed.

For the vast majority of our clients – we build you a new website from the ground up.

 

Black Rock Landscaping Website

2. Lead Capture and Call Tracking

We track, measure, and monitor all leads on a monthly basis. We do this using Google Analytics, Elementor Forms/Cognito Forms & “WhatConverts”, tracking every inbound phone call and form lead your business receives and where it derived from – a page on your website, your Google My Business Listing, Social Media, etc.

Think of lead capture and lead tracking like your profit and loss statement. Every month we let you know how many phone calls (and contact forms) have been received, what the cost of each phone call was, and what the conversion rate was (conversion rate = number of visits/number of phone calls). You’re able to access this dashboard and see real-time results.

78 inbound calls & form leads for landscaping/outdoor living services in a 1-month period via SEO
78 inbound calls & form leads for landscaping/outdoor living services in a 1-month period.

3. Foundational SEO - Directories, Content Creation & Link Building

Once your website has been optimized with content, and communicates to Google what your company is all about, business location, services offered, etc.

The next step is increasing your company’s online popularity in Google’s eyes.

We begin by claiming your local directory listings on Google Maps, Bing, City Search, Angie’s list, Cylex, Houzz, Hot Frog, Best of the Web and about 100 other very important local online directories. We will be building out your listings (uploading photos, hours of operation, phone number, website address, etc.) and optimizing them for top placement.

Having your Google My Business listing shop up in the top 3 map listing is the #1 return on investment for your Internet marketing strategy. It is not easy and it takes a lot of time, patience and diligence. By adding your company to all of these different directories, we are going to improve your exposure and you might even get some free calls out of it. More importantly, we are going to build your citations and credibility which is going to improve the probability of your GMB listing ranking in the top of the “map pack”.

Beyond directories, we also increase the authority of your website by pointing quality inbound links to your website. Including the homepage, service pages and more. This requires an approach of both quantity and quality.

Link building is the MOST IMPORTANT task within any successful search engine optimization campaign.

4. Building Out Pages For Every Service You Offer & City You Serve

The typical outdoor service company’s website has 5-6 pages: Home, About Us, Our Services, Contact Us, and maybe a Testimonials page. This is not going to cut it for your company to rise above your local competition in the rankings. Your prospects type in many different keywords that are relative to what you do.

We are different in our approach with this important step. We have identified that each page on a specific website can be optimized for your exact services. We have also found that there are literally hundreds of different keyword combinations in each geographic area that someone might type in if they are looking for your services.

So we build out a page for each one of your services. You don’t just offer landscaping and lawn care services; you offer lawn mowing, fertilizing & weed control, dethatching, leaf removal, landscape design, mulch & rock installation, tree/shrub planting, grading, irrigation blowouts, snow plowing and the list goes on. We make sure these pages are on your website and are optimized for your HQ city (where your shop/office is located).

In addition to creating a page for each service your company offers, we also optimize your website for the sub-cities in within your service area, typically 10 cities for most markets. We build pages that combine geographic terms with the terms in the above paragraph to ensure that the pages will be recognized by Google.

ie. “Landscaping & Design in [city], [st]”, or “Lawn Care in [city], [st]”, “Tree Services in [city], [st]”, etc.

In the first year of working with us, we focus the first six months on your homepage and service pages and getting them ranked for your headquartered city. Then begin the link building process for the first 10 sub-city pages. After approximately the first year (depending on the competition in the other cities in your service area), we explore additional options with building out more pages for “city+service” oriented keywords. 

5. Google Pay-Per-Click Ads

Many clients need incoming leads before SEO starts generating a return in the short term. We create campaigns through Google Ads to put an ad right at the top of Google Search so that you can start getting leads and calls right away.

In many instances we create a landing page separate from your existing website, these pages are highly optimized to convert visitors that are clicking through ads. Because over the years, we have noticed different consumer behaviors when a person clicked through an ad in the search results versus clicking through an organic listing. 

6. Review Request System

Each and every day, the value and importance of social proof increases. When it comes to your outdoor service company standing out online and maximizing the return on investment, online reviews are imperative. 

We forge a new path with our ultra-unique online review request system. 

Review request cards – these are business card sized custom cards with a basic design (including your logo) and a custom QR code that when scanned, brings a person to your review page, they select a star rating (1 to 5), once selected, they are prompted to leave a review on your Google My Business listing and/or Facebook business page. These are great to send with paper invoices (if applicable), leave at the door following a service, or at the end of an installation project where the client is already thrilled with how their property looks.

Custom online review card

Pricing

This Quick Video Explains The Pricing Structure For Our Digital Marketing Service Program

Our program is extremely effective and best suited for outdoor service companies with revenues ranging from $200,000 – $2,000,000 per year that have not fully optimized their online presence to generate leads, want to grow & scale, and have the capability to invest in more trucks, equipment & personnel.

The most important factor to keep in mind is that this is an INVESTMENT, not a cost. 

Click here to read our case studies and see the results and ROI we have brought our clients.

We can help get you TOP placement on Google for a majority of the lawn care, landscaping, irrigation, tree service & snow removal keywords in your service area. But we only work with ONE company in each city, so before your competition sees this, schedule a strategy session now. 

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