Grab hold of the most targeted, buyer centric traffic online
Local search optimization, otherwise referred to as search engine optimization (SEO) is the process of bringing a website to the first page of a search engine result page in order to bring more organic traffic to a website. When a home or property owner is in need of lawn mowing, mulch, a paver patio, etc., they immediately go to Google and type in “Lawn Care Near Me” or “Paver Patio [Insert City]”. If your company’s website is not showing up on the first page, you are missing out on thousands of website visitors and potentially tens, if not hundreds of thousands of dollars of revenue every year.
Clients often ask us if search engine optimization is included with our website builds, and technically we do optimize the on-page content during your website build project in order to help your website rank the homepage and individual service pages for its “headquartered city” (where your company is based – learn more here). However, a full-scale SEO campaign is a series of consistent endeavors that must take place over multiple months, so it is separate.
At Landscape Marketing Pros, we live and breathe online marketing. So much in fact that after our CEO, Matt Wacek sold his landscaping company in 2016, he has spent thousands of hours building his own affiliate marketing websites and ranking them on Google, while simultaneously teaching thousands of digital entrepreneurs on his YouTube channel with 180+ videos with topics ranging from SEO tutorials, general business tips, running paid ads and much more. To say we are on the front line of all things SEO and online marketing is an understatement. The strategies we use are tried-and-tested and have been proven year after year to work without cutting corners or taking shortcuts.
This begins with your website - like the base material of a paver patio, it must be built properly or everything else will be a struggle-fest
We target your website to rank for the exact keywords your prospects are typing into the Google search bar
Building backlinks to increase the overall authority that Google sees in your website, further pushing your website up the search results
We create listings (referred to as citations) on trustworthy directories such as Angie's List, Houzz, Yelp and more
We claim your listing on your behalf (if you haven't already) and optimize the information to help boost its ranking in the Map Pack
If anything is "holding up" your website from launching up the search results such as low quality inbound (incoming) links, we repair them
You cannot manage what you do not track. Sending your website up the search results to the first page is important, but equally important is tracking all the activity to measure progress. This includes doing adequate keyword research to gather insights for what people in your service area are typing into the Google search bar when they are looking to purchase services, using software to manage incoming backlinks and more.
Use Google keyword data to determine the best keywords to target with your site, any variations and competition level
Using 3rd party software we scan the search results to analyze the keywords where your website is ranking
Keep watch of your back links to ensure only high quality backlinks are pointing at your website as it climbs the search ladder
Track the overall traffic performance of your site and determine how users are finding and clicking from the search results to visit your site
Following our proven route with consistency and a marathon-type focus, when targeting the broad but competitive keywords such as “Landscaping in [Insert City, St]” or “[Insert City, St] Lawn Care” the duration to rank can vary tremendously, listed below are the approximate average timelines:
Don’t just hire any run-of-the-mill digital marketing agency to manage your online presence, trust our experienced and knowledgeable team to successfully execute your SEO campaign and begin driving new leads to help grow your revenue. Contact us today to get started!
Landscape Marketing Pros is a digital marketing agency based in Minnesota that serves clients nationwide. We provide website building, SEO, pay-per-click advertising and social media marketing to landscaping, irrigation, lawn care and tree service companies. Our mission is to help 500 outdoor service companies increase their sales by 7+ figures.
(Without Relying on Lead Generation Companies or Expensive Print Advertising)
