The goal with your company’s website should always be to maximize its potential earning power. That potential earning power is the inbound phone calls and contact form submission leads it generates. Otherwise, your website is essentially a billboard in the middle of nowhere. In this case, nobody nobody would see it, and nobody visits it. Which means you would have to rely on other methods to grow your business.
This should never be the focus, as a website has the potential to practically become an ATM machine for your company. This video describes six elements you need to implement on your website to increase its conversion rate – which is prospects requesting a quote or making a phone call to talk with your team about a project request.